Data privacy statement
for the Legal Entity Identifier Register (LEIReg).
1. General
Bundesanzeiger Verlag GmbH
Amsterdamer Str. 192
50735 Cologne
Tel.: +49 221 97668 8602
Fax: +49 221 97668 278
Email: service(at)bundesanzeiger.de
operates this website for purposes of offering information and services.
We will process your personal data exclusively in accordance with the provisions of the Data Privacy Law as amended. The individual data protection terms can be found in a brief glossary under "Definitions". The following provisions will inform you about the type, scope and reasons why personal data may be collected, processed and used. This Privacy Notice applies exclusively to our web pages. Should links on our web pages take you to other web pages, then please refer to those pages for information on how they will handle your data.
Technical and organisational measures will be implemented wherever possible to encrypt your personal data using digital security systems and to prevent manipulation, deletion or unauthorised access.
2. Collection and Use of Personal Data
We collect, store and process the personal data you provide (for example: your name, address and telephone number or email address, as well as the data required for billing purposes), to the extent necessary for the processing of enquiries or orders (e.g. LEI applications, challenge notifications or newsletter subscriptions) or for the technical administration of the websites, and for purposes to which we are legally obliged. The legal basis for the processing of this data is found in Art. 6(1)(a), (b), (c), (e) and (f) of the EU GDPR. To facilitate these tasks, your data may in some cases be shared with service providers involved in order and billing processing. Beyond this, we will not pass on your personal data to third parties, unless we are required to do so by mandatory legal provisions, this is necessary for payment collection, or you yourself have so determined.
Your registered data and billing data (e.g. bank account details) are always transmitted to our systems in encrypted form. This protects communication between you and our web server and prevents data misuse. For encryption, we use SSL (Secure Socket Layer), a recognised and widely used internet system also used by banks and online shops for internet transactions, which in its current version is considered secure.
3. Use of Personal Data
Your personal data will be used exclusively for the purpose of and to the extent required for justification, structuring of content or amendments to the contractual relationship (master data). We explicitly reserve the right of recourse to legal issues pertaining to permissions and legality. If you contact us by email, fax or telephone, we may request certain personal information from you in that context. The data requested will be the data we need to meaningfully process your contact request – at a minimum your first and last name, email address and telephone number. The legal basis is the legitimate interest in processing pursuant to Art. 6(1)(c), (e) and (f) of the GDPR. You may also in the course of your contact enquiry volunteer additional data. The data is stored by us and used for the purpose of responding to your contact request. Voluntary provisioning of such data will imply your consent to their use as defined above. Consent to the collection and use of data is recorded by us. The legal basis for data processing is also the data subject's consent pursuant to Art. 6(1)(a) of the EU GDPR.
Your name and address must, for instance, be disclosed to providers of chargeable billing services. Unless mandatory, your personal data will not without your explicit consent be disclosed to third parties that are not in a contractual relationship.
We are permitted in specific cases and on demand of an authorized body to disclose master data for purposes of law enforcement and hazard control by state police authorities, for fulfilment of the statutory responsibilities of the Federal and State authorities for the protection of the constitution and fulfilment of the statutory responsibilities of the Federal Information services and military counter-intelligence, or for the assertion of intellectual property rights.
We will use the means available to us to carefully examine any such requests and will not disclose your data unless our statutory obligation is absolutely evident. The legal basis for data processing in such cases is, pursuant to Art. 6(1)(c) and (e) of the GDPR, the fulfilment of legal obligations by the controller, as well as relevant special legislation.
4. Collection and Processing of Non-Personal Data
a. Browser Data
For technical reasons and to maintain and improve functionality, information transmitted to us by your internet browser is automatically collected and stored by us and, where necessary, passed on to third parties. As a further purpose, server log files are processed for the analysis of website usage and traffic, as well as for the assessment of the visibility and discoverability of content in automated systems, and, where required, passed on to third parties. The legal basis for processing is Art. 6(1)(1)(f) of the GDPR. Our legitimate interest in processing, pursuant to Art. 6(1) (1)(f) of the GDPR, is the operational security of the website as well as the interest in analysing website usage for technical and content-related optimisation.
These data are:
- Browser type and version
- Browser and operating system used
- Web page from which you visit us (referrer URL)
- Web page you visit
- Date and time of your access
- Your internet protocol data (IP address)
- Volume of data transferred
- Access status (files transferred, file not found, etc.)
These data are stored separately from any personal data you may have provided. Once evaluated, these data are deleted by us and our service providers.
To the extent data are collected in the manner described, this is necessary for the security and operation of the website.
b. Anonymised Usage Profiles
Unless otherwise stated here, you will not be required to furnish personal data when using our website. Information about when a user accesses the abovementioned web pages or retrieves a file will be stored in a log file. We will use such information to technically enable your visit to our website. We will also use such information for statistical purposes and towards the improvement of our website design and layout. The use of these data will not reference any persons. Our legitimate interest in processing, pursuant to Art. 6(1)(f) of the GDPR, is the operational security and functionality of the website.
The following dataset will be stored for each retrieval:
- Name of the file retrieved
- Date and time of the retrieval
- Volume of data transferred
- Notification of whether the retrieval was successful
- Description of the type of web browser used
- Requesting domain
- Country of origin of the domain
c. Creating a User Profile (Registration)
You may register on our website and create a user profile. Following your registration on our website, we will collect and use the data your Internet browser automatically transmits, together with the data below. These data will be designated mandatory or optional, depending on the purpose of processing:
- Date and time of registration
- Your first and last name or company name
- Date of birth
- Your email address
- Your telephone number
The legal basis for data processing is the data subject's consent pursuant to Art. 6(1)(a) and (e) of the GDPR.
5. Use of Cookies
a. Cookies
Our website uses what are known as "cookies". Cookies are small text files which our web server will send to your computer to store certain information (e.g. attributes for identification).
If Javascript is disabled, only the technically necessary cookie JSESSIONID is set and used.
Cookies will be used for statistical analysis of usage, including recording of new and recurring visits when you use our website anonymously. We also use Cookies to determine the extent to which free content is used. Our website will send a Unit ID to your browser to determine this parameter. This will be an anonymous code used exclusively to establish the already used free content.
If you use our website whilst logged in to your user profile, cookies are used to identify your browser for the duration of the visit, including when navigating between different pages. Our website can also be used without allowing the storage of cookies. You can disable the storage of cookies in your browser settings or configure your browser to notify you when a website intends to store cookies. You may then decide to accept or reject the storage of cookies. For our website to remain fully functional it will, however, be necessary for technical reasons to allow the unrestricted storage of temporary cookies. Even when cookies are deactivated our website will send the above Unit ID to your browser to measure the usage of free content. The legal basis for this is a legitimate interest pursuant to Article 6(1)(f) GDPR.
For further information on blocking cookies, please refer to the help pages of your internet browser – for example, for Microsoft Edge at support.microsoft.com and for Firefox at support.mozilla.com.
Technically Necessary Cookies:
JSESSIONID
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a technically necessary cookie.
Lifespan
1 day
Data collected
None
Purpose of data collection
Management of the user session.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
PHPSESSIONID
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a technically necessary cookie.
Lifespan
Session
Data collected
None
Purpose of data collection
Management of the user session.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
cc
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a technically necessary cookie.
Lifespan
1 day
Data collected
None
Purpose of data collection
Management of the user session.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
b. Use of the "sscp" Cookie in the Service and Content Area
When using our service area (https://service.leireg.de), we set – only with your express consent – a cookie named "sscp". This cookie serves to display personalised content and to control user-specific redirections in what is referred to as the content area (https://www.leireg.de).
Purpose and Content of the Cookie
The "sscp" cookie is set upon login in the service area and contains encrypted information about:
- the time of login (timeStamp),
- your first name (firstName),
- your last name (lastName),
- your customer number (customerNumber),
- your email address (email).
These data enable us to display certain content in the content area to logged-in users that is not visible to non-logged-in visitors.
Use in the Content Area
The content area reads the cookie in order to:
- address you by name on the user interface,
- display content and pages accessible only to logged-in users,
- enable user-specific redirections.
Without the cookie being set, these functions are not available.
Data Security
The cookie is encrypted using AES256-GCM and base64-encoded to ensure secure transmission and storage of the information. Decryption takes place exclusively at runtime within your active session.
Legal Basis
The cookie is set only with your express consent pursuant to Art. 6(1)(a) of the GDPR. You may withdraw your consent at any time via the cookie settings on our website.
Storage Period
The "sscp" cookie is session-based and is automatically deleted when you close your browser or actively log out.
No Disclosure to Third Parties
The information stored in the cookie is not passed on to third parties and is used exclusively for the purposes described above.
Functional Cookies:
sscp
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a functional cookie used to display personalised content and provide certain functions when you are logged in.
Lifespan
Duration of the session
Data collected
timeStamp, firstName, lastName, customerNumber, email
Purpose of data collection
Management of the user session.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
6. Matomo
On this website, data are collected and stored for optimisation purposes using Matomo, an open-source web analysis tool (https://matomo.org). Pseudonymous usage profiles may be created from these data. Cookies may be used for this purpose. Cookies are small text files stored locally in the cache of the website visitor’s internet browser. The cookies enable the internet browser to be recognised. The data collected with Matomo are not used – without the data subject's separately given consent – to personally identify visitors to this website, nor are they merged with personal data about the bearer of the pseudonym.
You may decide here whether a unique web analysis cookie may be stored in your browser to enable the website operator to collect and analyse various statistical data. If you wish to opt out, please click the following link to store the Matomo opt-out cookie in your browser.
Statistics Cookies:
_pk_id
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a technically necessary cookie.
Lifespan
1 day
Data collected
None
Purpose of data collection
Management of the user session.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
_pk_ref
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a cookie required for the operation of Matomo.
Lifespan
6 months
Data collected
Referrer URL
Purpose of data collection
Used to store the attribution information of the referrer originally used to visit the website.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
_pk_ses
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a cookie required for the operation of Matomo.
Lifespan
30 minutes
Data collected
Matomo sessionId; if not set upon visit, the visitCount in _pk_id is incremented.
Purpose of data collection
Used for the temporary storage of user data during the visit to the page.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
_pk_cvar
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a cookie required for the operation of Matomo.
Lifespan
30 minutes
Data collected
Page-specific variable keys and values.
Purpose of data collection
Used for the temporary storage of user data during the visit to the page.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
_pk_hsr
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a cookie required for the operation of Matomo.
Lifespan
30 minutes
Data collected
Matomo heatmap session recording data.
Purpose of data collection
Used for the temporary storage of user data during the visit to the page.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
_pk_testcookie
Publisher
Bundesanzeiger Verlag GmbH
Description
This is a cookie required for the operation of Matomo.
Lifespan
briefly (< 1 second)
Data collected
Test data
Purpose of data collection
Created and immediately deleted again to test whether the user's browser supports cookies.
Legal basis
Art. 6(1) GDPR.
Place of processing
Cologne
This website uses the Matomo Tag Manager. This is a solution that allows marketers to manage website tags via a single interface. The Tag Manager itself only implements tracking tags. No cookies are set and no personal data are collected. The tool triggers other tags, which may themselves collect data. However, the Matomo Tag Manager does not access these data.
7. Google Ads & Google Ads Conversion Tracking
We use Google Ads to advertise our products, offers and services online. In this way, we aim to draw the attention of more people on the internet to the high quality of our offerings. As part of our advertising activities through Google Ads, we use on our website the conversion tracking service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). With the help of conversion tracking, we can tailor our offering much more effectively to your interests and needs. Below, we wish to explain in more detail why we use conversion tracking, what data are stored in the process and how you can prevent this data storage. The legal basis for the use of Google Ads Conversion Tracking is Art. 6(1)(a) of the GDPR (consent).
Google's proprietary Google Ads platform can be used to create online advertisements to introduce our products and services to interested users.
A conversion occurs when website visitors become active visitors. This happens whenever you click on one of our adverts and subsequently carry out a further action, such as visiting our website. Using Google's conversion tracking tool, we record what happens after a user clicks on one of our Google Ads adverts. For example, we can see whether products are purchased, services are used or whether visitors have signed up for our newsletter.
We use Google Ads to draw attention to our offering on other websites as well. The aim is to ensure that our advertising campaigns reach only those people who are genuinely interested in our products and offerings. With the conversion tracking tool, we can see which keywords, adverts, advert groups and campaigns lead to the desired customer actions. We can see how many customers interact with our adverts on a device or in a browser and then carry out a conversion. This data enables us to calculate our cost-benefit ratio, measure the success of individual advertising activities and consequently optimise our online marketing activities and make our website more appealing.
We have integrated a conversion tracking tag on our website in order to better analyse certain visitor actions. When you click on one of our Google Ads adverts, the cookie "Conversion" from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Marketing Cookies:
_gcl_au
Publisher
Google
Description
This is a cookie required for the operation of Google Ads Conversion Tracking.
Lifespan
3 months
Data collected
Click information, campaign IDs, timestamps.
Purpose of data collection
Conversion tracking.
Legal basis
Art. 6(1) GDPR.
Place of processing
USA
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you browse our website and the cookie has not yet expired, we and Google can recognize that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads along with the conversion data.
For more information about how Google uses conversion data and Google's privacy policy, please visit: https://support.google.com/google-ads/answer/93148?ctx=tltp
https://policies.google.com/privacy
7. Google Analytics 4
Provided you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Nature and Purpose of Processing
Google Analytics uses cookies that enable analysis of your use of our website. The information generated by the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.
In Google Analytics 4, anonymisation of IP addresses is enabled by default. Due to IP anonymisation, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
During your visit to the website, your user behaviour is recorded in the form of "events". Events may include:
- Page views
- First visit to the website
- Start of the session
- Web pages visited
- Your "click path", interaction with the website
- Scrolls (each time a user scrolls to the bottom of the page (90%))
- Clicks on external links
- Internal search queries
- Interaction with videos
- File downloads
- Adverts viewed/clicked
- Language setting
Additionally, the following are recorded:
- Your approximate location (region)
- Date and time of the visit
- Your IP address (in truncated form)
- Technical information about your browser and the devices you use (e.g. language setting, screen resolution)
- Your internet service provider
- The referrer URL (the website or advertising medium via which you came to this website)
Purposes of Processing
On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics serve to analyse the performance of our website and the success of our marketing campaigns.
Recipients
Recipients of the data are/may be:
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as data processor pursuant to Art. 28 GDPR)
- Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
- Alphabet Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Third-Country Transfer
For the USA, the European Commission adopted its adequacy decision on 10 July 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (e.g. Singapore) cannot be entirely excluded, we have also concluded the EU standard contractual clauses with the provider.
Storage Period
The data sent by us and linked to cookies are automatically deleted after 14 months. The maximum lifespan of Google Analytics cookies is 2 years. The deletion of data whose retention period has been reached takes place automatically once a month.
Legal Basis
The legal basis for this data processing is your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1)(1) of the TTDSG.
Withdrawal
You may withdraw your consent at any time with effect for the future by accessing the cookie settings for our products at the bottom left of the screen and changing your selection there. The lawfulness of processing carried out on the basis of consent prior to withdrawal remains unaffected.
You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in restricted functionality on this and other websites. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) being sent to Google, and the processing of these data by Google, by:
- not giving your consent to the placement of the cookie, or
- downloading and installing the browser add-on to disable Google Analytics HERE.
Marketing Cookies:
_ga
Publisher
Google
Description
This is a cookie required for the operation of Google Analytics.
Lifespan
3 months
Data collected
Device ID, timestamps, pages visited
Purpose of data collection
Used for user identification.
Legal basis
Art. 6(1) GDPR.
Place of processing
USA
ga
Publisher
Google
Description
This is a cookie required for the operation of Google Analytics.
Lifespan
3 months
Data collected
Interactions, events, scroll depth, clicks, time on page.
Purpose of data collection
Session status
Legal basis
Art. 6(1) GDPR.
Place of processing
USA
For more information on the terms of use of Google Analytics and data protection at Google, please visit https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=de.
8. Microsoft Ads
Microsoft Ads is an online advertising service provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA) that enables advertisers to deliver their adverts on Microsoft websites and services such as Bing, MSN, Outlook.com and others. Microsoft Ads uses various technologies and data collection methods to display and optimise personalised adverts. This Privacy Notice explains what personal data are collected in connection with the use of Microsoft Ads and how Microsoft uses these data.
1. What data are collected?
Microsoft Ads collects various types of data in order to provide and optimise personalised adverts:
- Device and usage data: Microsoft Ads collects information about the device with which you access Microsoft services, such as the device type, IP address, browser type and version, device settings and configurations, as well as usage data such as pages visited and search queries.
- Location data: If you permit access to location services, Microsoft Ads collects your location in order to display adverts relevant to your location.
- Demographic data: Microsoft Ads may collect information about your age, gender and other demographic data in order to provide personalised adverts.
- Interest-based data: Microsoft Ads may collect data about which adverts you have clicked on, which search queries you have carried out and which pages you have visited, in order to understand your interest in certain topics and deliver personalised adverts.
- Cookies and similar technologies: Microsoft Ads uses cookies and similar technologies to collect and store information about your activities on Microsoft services. Further information can be found in Microsoft's cookie policy.
The legal basis for the use of Microsoft Ads Conversion Tracking is Art. 6(1)(a) of the GDPR (consent).
2. How are the data used?
Microsoft Ads uses the data collected to deliver and optimise personalised adverts. In doing so, the data may also be linked with other Microsoft services and products such as Microsoft Advertising, Microsoft Analytics and Microsoft Dynamics 365. Microsoft Ads also uses the data for analytical purposes, to measure and improve the effectiveness of adverts and to produce reports.
3. How are the data disclosed?
Microsoft may pass on personal data in the context of Microsoft Ads to third parties in order to provide and optimise personalised adverts.
We have chosen to use Microsoft Ads Conversion Tracking in order to target our adverts to potential customers on other websites. Using the conversion tracking tool, we can see which keywords, adverts, advert groups and campaigns lead to the desired customer actions. We can measure how many customers interact with our adverts on a device or in a browser and subsequently carry out a conversion. On the basis of this data, we can evaluate the success of individual advertising activities and optimise our online marketing activities as well as make our website more appealing, thereby achieving a higher return on investment (ROI).
We have integrated a conversion tracking tag on our website in order to better analyse certain visitor actions. When you click on one of our Bing adverts, a UET tag from a Bing domain is stored on your computer or mobile device. UET tags are small code snippets that store information on your computer or mobile device.
Once you complete an action on our website, Bing recognises the UET tag and records your action as a so-called conversion. As long as you are browsing our website and the UET tag has not yet expired, we and Bing recognise that you found us via our Bing advert. The UET tag is read out and the conversion data are sent back to Bing Ads.
Further information on how Microsoft Ads uses conversion data, as well as Microsoft's privacy policy, can be found at: https://help.ads.microsoft.com/#apex/ads/en/60212/0
If you have any questions about data protection at Microsoft, you can also contact Microsoft's Data Protection Officer directly: Microsoft Privacy, Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA
9. Mouseflow
This website uses Mouseflow, a web analytics tool provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to record randomly selected individual visits (using anonymised IP addresses only). Data are collected and stored for optimisation purposes.
These data are:
- Clicks, mouse movements, hovering, scrolling
- Browser
- Device (desktop/tablet/mobile)
- Language
- Operating system
- Screen resolution
- Duration of visit
- Navigation (URLs)
- Page content (HTML)
- ISP and location (city, county/region, country)
- Visitor type (first-time visitor/returning visitor)
- Individual tags or variables
This creates a log of mouse movements and clicks with the intention of playing back individual website visits on a sample basis and deriving potential improvements for the website from them.
Furthermore, feedback campaigns are delivered via Mouseflow with the aim of recording satisfaction with the website or specific content. The delivery of such feedback campaigns and participation therein are likewise recorded in the cookie.
The data collected with Mouseflow are not used – without the data subject's separately given consent – to personally identify visitors to this website, nor are they merged with personal data about the bearer of the pseudonym. Processing is carried out on the basis of your consent pursuant to Art. 6(1)(a) of the GDPR. You have the right to withdraw your consent at any time.
If you do not wish to be recorded, you can deactivate this on all websites that use Mouseflow via the following link: www.mouseflow.de/opt-out/. Alternatively, you can revoke your cookie settings on this page.
The data are deleted as soon as they are no longer required for the purpose for which they were collected and there are no statutory retention obligations. Deletion normally takes place after 12 months.
The following cookies are used in particular:
Statistics Cookies:
Mf
Publisher
Mouseflow
Description
This is a statistics cookie.
Lifespan
Duration of the session
Data collected
None
Purpose of data collection
First-party cookie; identifies the current session on the website.
Legal basis
Art. 6(1) GDPR.
Place of processing
Copenhagen, Denmark
Mf_user
Publisher
Mouseflow
Description
This is a statistics cookie.
Lifespan
persistent
Data collected
None
Purpose of data collection
First-party cookie; checks whether a new or returning user has arrived at the page.
Legal basis
Art. 6(1) GDPR.
Place of processing
Copenhagen, Denmark
10. YouTube
We have embedded YouTube videos in our online offering, which are stored at https://www.YouTube.com and can be played directly from our website. All of these are embedded in "enhanced data protection mode", meaning that no data about you as a user are transmitted to YouTube if you do not play the videos. Only when you play the videos are the data referred to in paragraph 2 transmitted. We have no influence over this data transfer.
By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data listed in the section "Collection and Processing of Non-Personal Data" are transmitted. This takes place regardless of whether YouTube provides a user account through which you are logged in, or whether no user account exists. If you are logged in to Google, your data are assigned directly to your account. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. YouTube stores your data as user profiles and uses them for advertising, market research and/or needs-based design of its website. Such analysis is carried out in particular (even for users who are not logged in) to provide targeted advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and to exercise this right you must contact YouTube.
Further information on the purpose and scope of data collection and processing by YouTube can be found in the privacy policy. There you will also find further information about your rights and settings options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA, using standard contractual clauses as the legal basis. https://www.dataprivacyframework.gov/
11. HubSpot
We use HubSpot for our online marketing activities. This is an integrated software solution with which we cover various aspects of our online marketing.
It is used in particular for:
- Contact forms
- Callback forms
- Order forms
- Event registrations
- Event registrations
- White paper downloads
- Newsletter subscriptions
We use HubSpot to get in touch with visitors to our website and to determine which of our company's services may be of interest to you. All information collected by us is subject to this Privacy Notice and the settings you have made.
Where we ask for your consent to its use, the legal basis for data processing is consent, Art. 6(1)(a) of the GDPR. Furthermore, its use may form part of our (pre-)contractual services, provided that the use of HubSpot has been agreed upon in that context, Art. 6(1)(b) of the GDPR. Otherwise, users' data are processed on the basis of our legitimate interests, Art. 6(1)(f) of the GDPR. In this context, we would also draw your attention to the information on the use of cookies in this Privacy Notice. Here you will find all information on the use of cookies that are deployed following the granting of your consent.
HubSpot is a software company from the USA with a registered office/place of jurisdiction in Berlin, Germany. Data processing takes place in Germany. Our contractual partner is:
HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin, Germany
More information about HubSpot's privacy policy: https://legal.hubspot.com/de/privacy-policy
More information from HubSpot on EU data protection provisions: https://www.hubspot.de/data-privacy/gdpr
More information on the cookies used by HubSpot can be found here: https://legal.hubspot.com/de/cookie-policy
12. Chatbot
For service enquiries, we offer you the option of obtaining information on our website via a chatbot.
No further information is required from you to use the chatbot. Should you nevertheless provide personal information, this will be anonymised. To optimise the algorithm that enables the chatbot to independently assign enquiries to subject areas using the keywords contained therein, log files and chat histories are stored anonymously for 90 days. We expressly draw your attention to the fact that you are not required to provide any personal data.
To improve the quality and clarity of responses, the chatbot uses functions of generative artificial intelligence (AI). Chat content is not used to train the AI. If you have questions concerning your customer account, you can contact us directly by telephone or email, as automatic assignment via the chatbot is not possible.
Data processing is carried out without the use of cookies (cookieless) on the basis of our legitimate interests pursuant to Art. 6(1)(f) of the GDPR. Our legitimate interest consists in providing you with an efficient, user-friendly and at all times available means of answering general service enquiries.
13. Newsletter
We offer you various newsletters on our online platform. You can subscribe to a newsletter by registering online with your email address. You will subsequently receive a confirmation email containing a link. As soon as you click this link, you confirm the registration and your intention to receive the newsletter (so-called double opt-in). From that point, we will send you the newsletter to the registered email address. When you register for a newsletter on our online platform, we always collect your title, first and last name, email address, IP address and a timestamp. We require this information to demonstrate that you have consented to receiving the newsletter. If you confirm receipt of the newsletter as part of the double opt-in process, we store this information for as long as you receive our newsletter and beyond that for as long as we are required to prove the consent you have given, i.e. until any claims become time-barred. The confirmation link for the double opt-in is valid for 72 hours. For the technical delivery of newsletters, we use our service provider Mailingwork GmbH (Birkenweg 7, 09569 Oederan, Germany). Via our service provider, we record only the reach and determine, inter alia, which links were clicked particularly frequently. Furthermore, our service provider also enables us to segment the newsletter recipients into various categories ("cluster"). Newsletter recipients can thereby be segmented, for example, by region (city) or end device. In this way, we can tailor our newsletters more effectively to target groups. Our service provider assists us with the technical implementation of newsletter delivery.
The legal basis for our data processing in connection with newsletter delivery is your consent (Art. 6(1)(a) of the GDPR). For the further data – the IP address and the timestamp stored via the double opt-in – the authorisation basis is our legitimate interest pursuant to Art. 6(1)(f) of the GDPR in being able to demonstrate that you consented to receiving the newsletter. You may unsubscribe from any newsletter at any time and withdraw your consent to its delivery by simply clicking the relevant link at the end of the respective newsletter. We will immediately block your personal data upon your withdrawal and will only continue to use them for legitimate evidential purposes for as long as an authorisation basis exists for this purpose, for example to demonstrate until the expiry of limitation periods that you had consented to receiving the newsletter.
14. Your rights / contact details / objection
Objection and revocation
You may at any time object to the use of your data without prior consent, with future effect.
We point out that you may also at any time and with future effect revoke (even partially) any consent you may have given. To do so, please contact us preferably by email:
Data Protection Officer, Bundesanzeiger Verlag GmbH, Amsterdamer Straße 192, 50735 Cologne, tel.: +49 (0) 221 97668-0, dsb(at)bundesanzeiger.de
You also have the following rights:
- Article 13, 14 EU GDPR – Right to information
- Article 15 EU GDPR – Right of access: We will on request gladly inform you about your stored personal data. The information will be provided in text form. Contact – see below.
- Article 16 EU GDPR – Right to rectification
- Article 17 EU GDPR – Right to erasure, subject to its restrictions, in particular Art. 17(3)(b)
- Article 18 EU GDPR – Right to restriction of processing
- Article 19 EU GDPR – Notification
- Article 20 EU-GDPR – Right to data portability
- Article 21 EU GDPR – Objection
- Article 22 EU GDPR – Automated individual decision-making, including profiling
- Article 23 EU GDPR – Restrictions
- Article 77 EU GDPR – Right to lodge a complaint
Bundesanzeiger Verlag processes personal data and other data on this website in order to fulfil legal obligations and to carry out tasks in the public interest. In addition, the legislature has enacted numerous retention obligations and periods, e.g. § 147 of the German Fiscal Code (AO). Data are deleted in accordance with these legal requirements.
Note:
We endeavour to take technical and organisational steps to ensure that your personal data will be stored in a way to prevent access by third parties. Since full data security cannot be guaranteed during communication by email, we recommend mailing confidential information by post.
15. Scope
This Privacy Notice applies to the domain www.leireg.de and all subdomains.
16. Definition / Glossary
"Processing" means the storage, modification, transmission, blocking and erasure of personal data. The following definitions also apply, irrespective of the processes used:
- "Storage" means the acquisition, recording or storing of personal data on data carriers for purposes of further processing or use;
- "Changing" means editing of stored personal data;
- "Transmission" means the disclosure of stored or data-processing-derived personal data to a third party in such a way that (a) the data are passed on to the third party, or (b) the third party views or retrieves data made available for inspection or retrieval;
- "Blocking" means the marking of stored personal data in order to restrict their further processing or use;
- "Erasure" means the rendering unidentifiable of stored personal data.